case: textile. COLOR WORK.
client: FILZFELT.
year: 2021.
industry: DESIGN. TEXTILE.
capabilities: COLOR WORK. creative direction. consultancy.
images: nina bruun design studio.
With the global felt company FilzFelt, Nina Bruun Design Studio developed a new color scale of their German-milled 100% Wool Design Felt. Working from their existing color palette, we refreshed the color collection with 40 new colors ranging from earthy neutrals to sunny shades. The new colors are inspired by nature and the surroundings in Copenhagen and round out the color line that come in 3mm and 5mm, meaning that each and every FilzFelt product is now available in 96 colors.
FilzFelt is a company specialized in German-milled 100% Wool Design Felt. Wool felt is one of the oldest man-made textiles and to produce felt, raw wool undergoes a wet felting process, which involves matting, condensing and pressing the fibers. Design Felt is high quality, eco-friendly, comes in highly saturated colors and is perfect for demanding design applications.