case: photoshoot.
client: FILZFELT.
year: 2021.
industry: DESIGN. TEXTILE.
capabilities: creative direction. consultancy.
images: PIA WINTHER / yellows. behind the scenes images by nina bruun design studio.
Partnering with the global felt company Filzfelt, Nina Bruun Design Studio created a new color scale of their German-milled 100% Wool Design Felt. Working with the original scale of 60 colors, we updated the scale to include 96 colors.
For the launch of the new color scale Nina Bruun Design Studio created a visual universe of felt combined with the natural elements the colors were inspired by.
FilzFelt is a company specialized in German-milled 100% Wool Design Felt. Wool felt is one of the oldest man-made textiles and to produce felt, raw wool undergoes a wet felting process, which involves matting, condensing and pressing the fibers. Design Felt is high quality, eco-friendly, comes in highly saturated colors and is perfect for demanding design applications.