For the visual branding of Asmi, Nina Bruun Design Studio worked with the overall visual identity. This meant choosing the right colors and typography for the brand as well as creating a logo, new website, packaging and stationery design. Every little element was thought through with the Ayurvedic lifestyle in mind and the focus has been on designing a simple, clean expression where the core values of the brand are able to stand out.

Asmi is a lifestyle brand with authentic products that have a positive effect on the climate. Asmi stands for a modern Ayurvedic lifestyle; pure, close to nature, individual and timeless. The brand is deeply rooted in Ayurveda and all products are developed with Ayurvedic experts,